AI Beyond the Hype
July 15th, at 8 pm CEST
In this edition of Giant Swarm & Friends, we’re bringing together voices from 9elements, Giant Swarm, and adidas to pull back the curtain on AI in production. No marketing fluff — just practical insights, technical deep-dives, and honest lessons from teams who are actually doing the work.
You’ll hear how 9elements tests and evaluates large language models, how we at Giant Swarm are building our own AI Ops system from the ground up, and how adidas is integrating AI into their platform and architecture strategies at enterprise scale.

Daniel Eichten
VP Enterprise Architecture, adidas

Paul Vassu
VP Platform Engineering, adidas

Sebastian Deutsch
Founder, 9elements

Timo Derstappen
CTO and Co-Founder, Giant Swarm

Oliver Thylmann
CCO and Co-Founder, Giant Swarm
Speakers:

Oliver Thylmann
Co-Founder and CCO, Giant Swarm

Dominic Stöhr
Director Platform Engineer, adidas

Henrik Høegh
Senior Manager Platform Engineering, Velux
Giant Swarm & Friends: Smart Factory
Join us for an insightful roundtable where industry experts share their candid experiences in digitally transforming existing operations and leveraging data analytics for optimization across manufacturing and service industries. These events focus on fostering valuable conversations and generating actionable insights to drive innovation in smart manufacturing.
About This Upcoming Event
Exchange thoughts and learn from like-minded industry leaders
Cut through the noise with honest talk on real-world AI adoption
See how adidas, 9elements & Giant Swarm are doing AI for real — models, ops, and everything in between
Take away practical tools & ideas you can apply right away
Connect with peers tackling the same platform and AI challenges
Frequently Asked Questions:
This invite-only event is ideal for digital and industry leaders in manufacturing and service sectors, including:
- C-suite executives and senior managers involved in digital transformation
- Operations and technology leaders driving innovation in their organizations
- Experts in smart manufacturing and data analytics
We carefully curate our attendee list to ensure high-quality, confidential discussions among peers. Participants are selected based on their expertise and potential to contribute valuable insights. The exclusive nature of these events allows for open, honest conversations, with a strict understanding that all insights shared remain confidential among attendees.
Giant Swarm & Friends is a virtual roundtable series that occurs a few times a year. Here's what you can expect:
- Timing: Evening sessions, starting at 8pm CET
- Format: Virtual gathering with 2-3 companies sharing their stories per event
- Content: Real-world insights on factory digitalization, including use-cases and outcomes
- Interaction: Open conversations with industry peers
- Duration: Typically 1.5 to 2 hours
- Refreshments: Complimentary drinks sent to participants in advance
These virtual roundtables are designed to foster candid discussions about digitalizing manufacturing operations and leveraging data analytics. Our goal is to create an environment where valuable conversations flow freely, generating actionable insights to drive smart manufacturing innovation. And remember, the drinks are on us!
We curate a diverse group of participants to ensure meaningful discussions and networking opportunities. All applications are carefully reviewed.